I know some Photoshop. I have a decent eye, but I’ve always wished I could have even half the effortless visual artistry that designers on our team have.
In inbound marketing, design and content are a dynamic duo. Without one, the other falls short, and unfortunately, this creates quite a dilemma for non-designing Marketers (and non-writing designers) everywhere.
For years we’ve been told to incorporate visuals into our content strategy and use them to make our existing content easier to digest and more shareable.
In fact, according to HubSpot, adding a photo to a tweet will boost your number of retweets by as much as 35%, while blog posts with visuals receive 94% more page visits and engagement than those without. -- But what does this mean for the design-challenged?
If you don’t have a designer at your disposal, or you simply don’t know a gradient from a glow, there is hope.
Earlier this year over at CoSchedule, Puranjay Singh shared an awesome infographic chock full of statistics and design basics to help non-designing Marketers create better graphics for their blog posts (or even social media.)
Here are just a few of the tips and highlights shared:
The human brain processes images 60,000x faster than text
Pages with pictures see 50% more shares
Some of the most popular things to visualize include:
Always use high-quality imagery
Avoid using too many design elements
Check out the full infographic below then take what you learn over to the Creative Suite or even Canva to start crafting. You can also read the original post here for more detailed dive into each section.
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About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.