Over the past year we’ve seen more and more companies focusing on producing visual content.
The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving.
Earlier this year, tech giant, HubSpot, published an article, 37 Visual Content Marketing Statistics You Should Know in 2016, showcasing a number of different stats proving the impact visual content can have on your marketing. In their article, they found:
You may already know how important visual content is to your marketing campaign, but if you’re new to it, it can be tough to know where to start or what types of visual content you should be leveraging for your particular goals.
To help you navigate through the the world of visual content the folks over at Marketo, a marketing automation software company, have created an infographic to help you decide on which type of visual content will work the best for your objectives.
Check out the full infographic below: