Over the past year we’ve seen more and more companies focusing on producing visual content.
The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving.
Colored visuals increase people's willingness to read a piece of content by 80%.
When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
46% of marketers say photography is critical to their current marketing and storytelling strategies.
You may already know how important visual content is to your marketing campaign, but if you’re new to it, it can be tough to know where to start or what types of visual content you should be leveraging for your particular goals.
To help you navigate through the the world of visual content the folks over at Marketo, a marketing automation software company, have created an infographic to help you decide on which type of visual content will work the best for your objectives.
Some of the mediums they dive into include:
Infographics: Infographics are an easy way to display complex information in a easily digestible way
Slideshows: A method that focuses on using minimal text and large images to walk visitors through a presentation
Quizzes: Quizzes are great for gamifying your marketing and showcasing your company's personality.
Check out the full infographic below:
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Joe has been overseeing and implementing creative strategies for hundreds of brands in a variety of industries for over six years. He has spent the majority of his career working with and mentoring teams of developers and designers, where's he's gained a deep understanding of campaign development, rebranding initiatives, project management, and creative direction.
As Creative Lead at IMPACT, Joe is heavily involved in the creative process of client campaigns including ideation, presentation, and execution. His team implements innovative brand experiences and solutions through industry leading design and development.
When he unplugs, Joe spends a lot of his time outdoors mountain biking, running, and tending to his Jeep Wrangler.