Despite being a marketing and PR intern, I wore many hats during an early internship with a theater company.
One day, my mission was to get the shoe of one of our visiting actresses fixed before the first performance. So you can imagine how frantic things were when my executive director sent me down the street to a narrow, unlabeled cobbler’s shop in the back of business plaza.
While this setting alone was memorable (and pretty terrifying), the thing that stood out to me most was the cash register. More a rusted metal block with bulging keys and a ticking number display than a machine I’d trust with my money, I couldn’t believe, for the life of me, that the owner still used that thing.
But hey, the tool and its technology were tried and true -- why should he have abandoned it?
Today, this is the mentality that many small business owners hold and live by and while it’s hard to argue with it, it is also a mentality that may be holding them back from reaching their full potential.
As an inbound marketing agency, we live and die by technology in our office (just come visit us when the wifi goes down and you’ll see what I mean.) and while initially getting set up with cloud technology, a CRM, data security, or even marketing automation software, may cost a pretty penny, the long-term benefits are unmatched.