Every St. Patrick’s Day, millions of people do -- especially in the United States.
With more than 126.9 million Americans (30x the population of Ireland) expected to celebrate this year, the holiday can be the pot-of-gold at the end of marketing rainbow for many businesses.
From decorations and greeting cards to clothing, food, and drink, over four billion dollars are spent during the celebrations, presenting a fun opportunity for businesses big and small to campaign for their cut.
Collecting data from National Retail Federation, WalletHub, USNews, and Fox Business among others, I’ve put together this festive infographic to help share some of the holiday’s most surprising consumer statistics as well as tips on how your brand can capitalize on them this year.
Here are a few of its highlights:
52.3% of Americans plan on celebrating St. Patrick’s Day
82.4% Plan on wearing green
77% of Americans ages 25-34 celebrate
$245 million spent on beer
36.9M of Americans claim to have Irish ancestry
~ $5.9 Billion will be spent on St. Patrick’s Day
The average American spends $39.65 on the day
Millennials spend an average of $42; while individuals 35-44 spend on average $45.76, the highest of all age groups.
Only 19% of those celebrating plan on visiting a bar or restaurant
How can you get in the spirit with your marketing?
Offer discounts & sales
Host “lucky” events: giveaways, contests, or Raffles
Offer a special menu
Create a special edition of a product
Go green by temporarily add green elements to your logo, website, etc.