Good or bad, traditions and the holiday season go hand-in-hand.
Baking cookies, hanging lights, or if you're like me, belting out Mariah's "All I Want for Christmas is You" while stuck in traffic -- Some things are timeless. They never change and we love that about them.
Unfortunately for marketers and salespeople alike, buyer behavior is not one of these things.
Thanks to technology and the Internet, what we shop for during the holidays, as well as how we shop for it, is far from traditional.
As digital marketers, we know this.
More people are shopping from the comfort of their couches and mobile devices, turning to social media for customer service, and even using search engines to discover the perfect gift.
Businesses, in response, are investing heavily in "retail holidays" like Cyber Monday, showering their contacts with coupon codes, and offering in-store pickup of online purchases.
In this recent infographic, Boostability shares dozens of statistics and facts around these shifts as well as some of what we can expect from marketers this season.
Here are some of its highlights:
21% of online holiday sales will be from a mobile device
The #1 reason consumers shop online is to avoid crowds
56% of people shop online to find better deals
3 biggest factors that influence an online purchase are: free shipping, price, and return policy.
From 2015 to 2016, searches for "cool gift" grew 80%. "Best gift" grew by 75%, while "unique gift" grew by 65%.
65% of people surveyed reported contacting customer support via social media
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About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.