Grow a YouTube Channel with a limited budget [Film School for Marketers, Ep. 34]

On this episode of the Film School for Marketers podcast, we are joined by Sean Horsfall from Len’s Cove a full service marina resort in Portland, Ontario since 1958.

Sean is a previous client of ours and has been creating video for about five months and has seen some great success so far.

Len’s Cove is a small company with a limited team so we thought it would be great to talk about how there is no such thing as too small of an organization or too low of a budget to start making effective sales and marketing videos. 

Listen to the full episode here (or scroll down to watch the video):

Sean talks about the process of hiring a videographer and what ultimately ended up working best for him.

He also gives insights into the challenges he’s faced on his video journey, how as a man with many hats he found a way to make video a priority, the types of videos that have been most successful for Len’s Cove and tips he’d give other organizations in a similar space and situation.

In this episode we dive into: 

• Struggles Sean faced when getting started with video (especially as a small business with limited staff) 
• How he was able to get ahead of those challenges 
• Sean talks about “Super Day” which was how he was able to get days worth of filming done in a limited amount of time 
• Videos that have helped build trust with his customers before they walk in the door
• Experience getting noticed by others in his industry for his videos 
• How he was able to ramp up, be agile and accelerate quickly 
• The ramp up period to his success
• What he would do differently or the same again to get the most out of time and budget
• The types of video that have been most successful for Len’s Cove
• How to hold yourself accountable, even during the challenging times
• Use of personalized video in the sales process 
• Tips for being comfortable on camera

Want to get in touch with Sean?

Reach out to him on his website lenscove.com. You can also check out his YouTube channel here. 

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