Manager, Demand Generation, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads
February 18th, 2020
On this episode of the Film School for Marketers podcast, we are joined by Sean Horsfall from Len’s Cove a full service marina resort in Portland, Ontario since 1958.
Sean is a previous client of ours and has been creating video for about five months and has seen some great success so far.
Len’s Cove is a small company with a limited team so we thought it would be great to talk about how there is no such thing as too small of an organization or too low of a budget to start making effective sales and marketing videos.
Listen to the full episode here (or scroll down to watch the video):
Sean talks about the process of hiring a videographer and what ultimately ended up working best for him.
He also gives insights into the challenges he’s faced on his video journey, how as a man with many hats he found a way to make video a priority, the types of videos that have been most successful for Len’s Cove and tips he’d give other organizations in a similar space and situation.
In this episode we dive into:
Struggles Sean faced when getting started with video (especially as a small business with limited staff)
How he was able to get ahead of those challenges
Sean talks about “Super Day” which was how he was able to get days worth of filming done in a limited amount of time
Videos that have helped build trust with his customers before they walk in the door
Experience getting noticed by others in his industry for his videos
How he was able to ramp up, be agile and accelerate quickly
The ramp up period to his success
What he would do differently or the same again to get the most out of time and budget
The types of video that have been most successful for Len’s Cove
How to hold yourself accountable, even during the challenging times
Use of personalized video in the sales process
Tips for being comfortable on camera
Want to get in touch with Sean?
Reach out to him on his website lenscove.com. You can also check out his YouTube channel here.
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