Let’s get to know Marc a little bit. He’s a Digital Sales and Marketing Advisor at IMPACT, but he’s got an orange-tinted past that includes being an Inbound Marketing Consultant at HubSpot for two years.
Stories from the front lines of HubSpot user-ing
Two episodes ago we asked the question “Should we really believe the hype about Smart Content?” and Stephanie Baiocchi responded with, “I agree on not seeing a ton of valuable use cases for smart content, but… there was this one time…”
Steph used to work at an agency and got to work with a client who had packaging solutions for four different markets that had existed as four different websites.
That’s because each different market needed specific messaging, use cases, etc. even though the general solutions were all the same.
So they created single pages for each product that had default general content, as well as smart content for each of the four markets.
But how did they get the smart content to show up for the different markets you say?
This is where it gets good!
They made the content smart based on the referring URL, so based on whatever call-to-action users clicked on (let’s say they were coming from the Nature Health packaging page), they show different content, colors, CTAs, etc.
We’ve found that a lot of people jump into creating campaigns without realizing how they really work in the backend of HubSpot. The fact that they then can’t go in and change the names of the campaigns is so. Stinking. Frustrating.
We cannot wait for this update!
Easily create and grow your chatflows with a single page chatflow builder
“With the new design, you can toggle between different paths based on if/then responses. That means you can:
See an entire chatflow path in one view
Easily navigate to other actions within your chatflows”