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John Bonini

By: John Bonini

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December 18th, 2012

Getting Started with HubSpot for More Powerful Marketing in 2013


getting started with HubSpotThe following is a preview of IMPACT’s popular ebook, “The Essential Guide for Mastering HubSpot.” For more expert tips on learning how to implement the HubSpot software to improve your marketing campaign, be sure to check out the full ebook.

Running your marketing campaign has never been so easy.

Much like Apple, HubSpot innovated an entire industry.

Apple decided to take all those pesky devices that you may carry around on a daily basis  – phone, iPod, GPS, laptop, camera – and throw it all on one device, changing the industry of cell phones forever.

HubSpot, on the other hand, did the same for the marketing industry. Taking content, blogging, website design, email marketing, social media, and analytics, and streamlining all of it in order to run a more targeted, effective marketing campaign.

The challenge is identifying how your company can benefit from HubSpot, and learning the software in order to run a more effective campaign. We've put together this guide as a way to blueprint the entire process for mastering the HubSpot software and transforming your marketing as a result.

If you're interested in learning how to turn these tips into actual results, be sure to check out the full ebook.

Mastering HubSpot

After downloading the HubSpot software, many companies face the same challenges.

“How the heck do I use this ‘magical’ software to generate more traffic and sales ready leads?”

Upon first look, the HubSpot software may seem overwhelming and quite confusing, but with just a little tutelage and direction, you can master the software, and as a result, the execution of your marketing campaign.

That’s where we come in. As certified gold partners of HubSpot, our team here at IMPACT are experts in helping our clients get the most out of the software and succeed in their marketing ventures.

Gone are the days where you stare at the HubSpot dashboard confused and overwhelmed at the thought of getting started. We’ve compiled all of the information you need to learn how to utilize the software to excel at SEO, turn your blog into a traffic-generating machine, optimize your website for lead generation, and build world-class social media followings.

What HubSpot has become known for is the innovative software that they produce that simplifies yet strengthens your overall marketing. Pretty much any tool that an inbound marketer could ever hope for can be downloaded either for free or for a small fee from the HubSpot website. The tools that they offer include:

  • CMS and Blogging Platforms

  • Social Media Tools

  • Search Engine Optimization tools

  • Lead generation Tools

  • Lead Management Tools

  • Email & Automation Tools

  • Marketing Analytics Tools

No matter what your level of experience with inbound marketing or HubSpot may be, you can find and use these tools to suit your online needs. Looking to get the most out of the HubSpot arsenal featured in the software?

Included in this ebook is how to implement the best practices for managing HubSpot in order for you to master the software and generate more leads and sales!

Continue reading the full ebook...

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About John Bonini

As the Marketing Director of IMPACT from 2013-May 2015, John lead the IMPACT marketing team. He also wrote for the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. In his free time, John enjoys playing guitar, high-fives, and anything with marinara sauce.

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