Published on July 7th, 2018
In this new digital era where consumers are more web-based, you want to make sure that your brand and your website are easily visible online.
But it’s not enough to just be visible, you need to be able to track that visibility.
In this arena, you probably have heard of Google Analytics, but what exactly does it do? And how can it be valuable to your small business?
In the infographic below by Headway Capital, you’ll find the answers to this questions, but also learn 5 simples steps for getting started with Google Analytics as a small business.
You'll also learn how to get the most out of it early on, but first, let’s start with a little background for beginners.
Google Analytics is a free website analytics tool that allows you to dig deep into the interactions that happen on your website with the outside world. It gives you clarity into visitors, their habits, and likes on your site, enabling you to optimize your site based on this activity.
Now that you understand the what, let’s look into why.
Why Should You Use Google Analytics?
The obvious answer many would give is to track the performance of your website, but I can assure you there is a great variety of other important things Google Analytics can help you track.
Here are few things that are trackable that are quite important and vital to your site's performance.
Google Analytics can help you track the number of visitors that come to your site on a daily, weekly, monthly, and yearly basis. It also helps to track the following:
- How many visitors use your site
- Devices used to access your site
- Browsers visitors are using
- Demographics of your site visitors
Sites That Send Visitors to Your Site
If you’re creating great content, other sites send visitors your way as well! With Google Analytics, you can track and answer the following questions:
- Which sites refer the most traffic and conversions to your site?
- Which social media refers the most traffic?
- How successful are your paid advertising campaigns?
- What key-words find you the most traffic?
Page Performance on Your Site
Just as, if not more, crucial as the performance of your overall site, is single-page performance. Here are some features that Google Analytics help you to track in regards to individual pages:
- Length of time visitors spend on each page
- Most popular pages
- Which pages visitors navigate from without exploring the rest of the site
- The effectiveness of your landing pages
Actions Visitors Take on Your Site
Once visitors come to your site, you want to make sure they are engaging and taking action. With this in mind, a few things that would be helpful to track on Google Analytics include:
- Length of time that visitors actually stay on your site
- Number of pages visited on the site
- The behavior of visitors on your site
- How many users fill out contact forms or leave information on the site
These are just a handful of the amazing things Google Analytics can provide insight into. Now that you understand some of what it can do for you, check out the full infographic below for some tips on how to get started the right way!