Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
July 28th, 2017
Before you can earn a fan, let alone a sale, people need to know you exist.
If you're not seeing success building awareness, this week on The IMPACT ShowBob and Nick shared their 7 tips for breaking through and getting people to know you exist. They also talked about IMPACT Live (and 5 other can't-miss conferences and events), what marketers can learn from sketch comedy show, SNL, and HubSpot's acquisition of Kemvi.
Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
HubSpot acquires Kemvi to bring more AI into its sales and marketing platform
The two-person Kemvi team recently launched DeepGraph, a product that analyzes public data so salespeople can identify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads.
HubSpot acknowledged “AI” and “machine learning” are buzzwords that get thrown around a lot right now, but they found Kemvi particularly appealing because it addressed a real need among salespeople.
Get out of your office and meet them face to face. -Small Conferences/meetups are great for this.
Don’t rely on SEO alone
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Join Us Next Week! Topic:Generating Leads Online When You’re on a Budget.
We'll be back again next Thursday, August 3rd at 1:00 PM ET. Want to get reminded? Drop us your name and email address below and we’ll make sure you’re notified before the broadcast every Thursday!
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