Before you can earn a fan, let alone a sale, people need to know you exist.
If you're not seeing success building awareness, this week on The IMPACT ShowBob and Nick shared their 7 tips for breaking through and getting people to know you exist. They also talked about IMPACT Live (and 5 other can't-miss conferences and events), what marketers can learn from sketch comedy show, SNL, and HubSpot's acquisition of Kemvi.
Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
HubSpot acquires Kemvi to bring more AI into its sales and marketing platform
The two-person Kemvi team recently launched DeepGraph, a product that analyzes public data so salespeople can identify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads.
HubSpot acknowledged “AI” and “machine learning” are buzzwords that get thrown around a lot right now, but they found Kemvi particularly appealing because it addressed a real need among salespeople.
Get out of your office and meet them face to face. -Small Conferences/meetups are great for this.
Don’t rely on SEO alone
We would love your comments! Feel free to send us an email or comment on the Facebook thread.
If you really liked it, please give us a 5-star review on iTunes. Review offer: We have a special price for the first 10 people to leave us reviews on iTunes (hopefully 5-stars). After you do, send us an email at firstname.lastname@example.org so we know it’s all set.
Join Us Next Week! Topic:Generating Leads Online When You’re on a Budget.
We'll be back again next Thursday, August 3rd at 1:00 PM ET. Want to get reminded? Drop us your name and email address below and we’ll make sure you’re notified before the broadcast every Thursday!
By entering your email you expressly consent to receive other resources to help you improve your marketing efforts.
Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example
About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.