While there's no denying that Twitter is more than just a platform for teen angst and Donald Trump memes, coming up with an approach that will generate actual ROI doesn't always happen overnight.
However, rather than wait on the sidelines for someone to bite, it's important that you consider what actions you can take to invite conversions. To help you get started, we came across an infographic from Market Domination Media and HubSpot that defines 12 awesome statistics for getting more Twitter conversions.
We found the information so valuable that we decided to break down each statistic and provide you with the tips you need to put these concepts into action.
Check it out.
12 Twitter Stats To Help You Get More Conversions
1. Alternate between "title tweets" and "copy tweets"
The average number of clicks per tweet with tweet copy was 98 clicks, and the average amount of clicks per tweet with a title was 110 clicks.
We've found that we can squeeze a ton of social media engagement out of our posts over time by varying the way we present them to our audience on social. We like to call it "remixing our tweets."
Each time we reposition a tweet we increase the odds that our new message will resonate with someone new. This means a chance to reach a new audience or a new opportunity, every time.
To keep all of your options organized, consider created a designated Trello board for your Twitter content. Here's an example:
With multiple options at your fingertips, it's easy to alternate the copy and keeps things feeling fresh and engaging.
2. Include links to drive engagement (and make them trackable)
Link clicks account for 92% of all user interaction with Tweets and luckily, today, Twitter automatically shortens them for you saving a great deal of characters.
If you're a HubSpot user, the social publishing tool will also automatically create shortened, trackable links that you include when posting and scheduling social media updates.
If you're not, however, you can easily create them using a tool like bitly. It's really simple (we promise.) Check it out:
Simply paste the link you want shortened into the box at the top right and copy your fancy new link.
3. Use attention-grabbing images in your Tweets
Tweets with images receive 18% more clickthroughs.
Tweets with images receive 89% more favorites.
Tweets with images receive 150% more retweets.
Looking for Twitter-worthy images to accompany your awesome Tweets? Here's the skinny...
9. Want retweets? Schedule tweets for late at night
The best time of day to tweet for a retweet is between 10 pm - 11 pm
While there is no "one size fits all" approach when it comes to determining the right timing for your posts, experimenting with different schedules will help you to determine the best fit for your business.
If you do find that your late night tweets are receiving a lot of action, consider increasing the frequency of your posts during those hours to take advantage of the heightened engagement.
10. Be responsive -- your customers expect it
53% of users who tweet at a brand expect a response within the hour.
The tool makes it easy to set up a custom stream that sends out a notification to a designated group of recipients every time a qualified lead from your database mentions you on Twitter, or tweets a link from your website.
This allows for a more timely, relevant follow up.
11. Tweet statistics to expand reach, but not to get more clicks
Tweets that include stats received 5.4% more retweets than average.
Tweets that include stats received 32.7% fewer clicks per tweet than the average.
Looking for credible sources for uncovering statistics to use in your content?