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The future of 1:1 video technology (with Michael Litt, CEO of Vidyard) [Film School for Marketers, Ep. 45]

The future of 1:1 video technology (with Michael Litt, CEO of Vidyard) [Film School for Marketers, Ep. 45] Blog Feature

Zach Basner

Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

May 28th, 2020 min read

In times recent, we've focused on strategies that adapt to the challenges and opportunities in a COVID-19 affected world.

But, instead of focusing on what's happening now, in the short-term, how is this going to affect our video efforts in the long-term?

Certainly it changes our communication; it probably changes our production needs as well, but today, we focus on how it affects our video technology.

In this episode, I'm very excited to be joined by one of the leading voices in video technology, Co-founder and CEO of Vidyard, Michael Litt. 

We discuss what organizations will begin asking from their video technology providers, what they should be requesting, and how 1:1 video is changing the sales landscape permanently. 

Listen to the full episode here (or scroll down to watch the video):


Specifically, we discuss: 

  • How has the COVID-19 pandemic affected Vidyard?
  • 1:1 video's impact on digital and virtual sales
  • The major ways 1:1 video technology will change over the next few years
  • Will personalized video always be a "differentiator" for sales and marketing?
  • We're trending towards a 100% virtual, visual sale without a personal meeting
  • What can Vidyard customers expect in the next year from the tool?

Check out Vidyard's new tool for secure corporate communications.

If you want to stay up-to-date with Michael, connect with him on LinkedIn and/or Twitter.

And, if you haven't done so already, install their free video plugin to start sending personalized 1:1 videos today!


We’d love to hear from you!

First, subscribe to our Film School for Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

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