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The first four INBOUND speakers have been announced! Here's what they've told us:
“From the micro-budget Paranormal Activity which grossed $200 million worldwide to the much-hyped Get Out, producer Jason Blum and his company Blumhouse Productions have innovated studio filmmaking.
Hello Sunshine CEO Sarah Harden is disrupting traditional media consumption by creating content that elevates female driven stories. The two will take the Spotlight stage together to discuss the ways they're rethinking the future of media.
Author Rachel Botsman is a world-renowned expert of technology and trust, with TED talks garnering 4+ million views. Her insights will impact how you think about life, work, and how we do business.
And finally, Katie Couric – the award-winning journalist, Stand Up to Cancer co-founder, author, and entrepreneur – is coming to INBOUND. The legendary interviewer is known for her 15-year run as co-anchor of NBC's TODAY Show, and from CBS, where she became the first-ever female solo anchor of an evening newscast. Katie's recently launched media company is focused on creating value-led content around women, wellness, the environment and more.”
We're overall feeling very positive about the speakers so far!
Property of the Week: Field Type Series
“Stores a file associated with a contact. In forms, they are used to allow visitors to upload files as part of their submission. The uploaded file's link is available from the individual's contact record. Please note that this property type is only for contact properties.”
Not anything crazy here, but I feel like a lot of people don’t realize this was here!
I’ve seen people build out full job applications with HubSpot forms, or have RFP submission forms, and this is the field type that makes it possible.
What’s on Marcus’ Mind
The temptation that is “Omni-channel” - should this really be what business are focusing on? Find out why we don't think so.
HubSpot Wishlist: Folders to Organize Workflows
“Similar to the new folders to organize contact list, the same organization for workflows is needed. Many of my workflows automate specific campaigns or simple administrative tasks. Many of them are related or unrelated in someway. I would love a way to better organize each workflow into a folder structure.”
Automatically Link Back To Your Pillar Page With The New Pillar Module
“You'll now find a new 'Pillar Module' within the marketplace that can be added to your templates. This module will automatically add the correct pillar page link with the right anchor text to your landing pages or blog posts within HubSpot -- no manual linking required.”
This is cool, but I don’t think it should replace organically linking within your content.
Restrict Blog Access with CMS Memberships
“Within Blog settings, navigate to the Control Audience Access section and toggle the option for “This is a private blog…” It's important to note that in order to enable this feature, the user doing so must have publishing access in the account.”
(This is also an Enterprise-only feature) Essentially what you can do here is make an entire blog private, and restrict access only to users who are on a specific HubSpot list.
Social Engagement & Like Metrics for Ads
“To help you stay on top of these changes on the networks, all users of HubSpot's ads tools now have the ability to add ‘Likes’ and ‘Engagement’ metrics to their ads reporting tables. These metrics will populate for relevant Facebook and LinkedIn Ads, giving you insight into the on-platform engagement these ads are creating.”