Paid Media Specialist, 8+ Years Experience in Marketing Strategy & Data Analysis
January 6th, 2019
We’ve seen a lot of disruptive technology within the last decade.
Innovations things like 3D printing, electric cars, the internet of things (IoT), virtual reality, and artificial intelligence have all shaken industries worldwide, including marketing with things like chat bots and A.I.
As 2018 comes to a close, we are entering a brand new era of disruption according to research compiled into this infographic by AdWeek.
Accenture Interactive predicts that more than half of the workforce will have to learn new skills within the next five years due to human-machine collaboration.
To top it all off, over one-third of companies are planning to increase their innovation-related investments by over half.
Spending on technology and services is also predicted to reach 1.97 trillion by 2022.
Jaime Posnanski, the global content lead at Accenture Interactive predicts “rapid, continued evolution as new technologies mature and are seamlessly integrated into a connected suite of tools and platforms."
Big brands and small brands across the globe are trying to transform the experiences customers have with them, and they are desperate for the technology to make that happen.
This infographic proves the migration into an even more technologically disruptive era and explains “why” there is such an increased desire for newer and better tech. Here are some of the main takeaways:
Spending on AI technology will increase to $46 billion by 2020, a 700% increase since 2016.
By 2024, more than half of all internet traffic per household will go to IoT appliances, aka NOT computers/cell phones.
Next year 84% of all advertising dollars will be spent on programmatic ad overlays ad companies move away from print and television advertising.
By 2029, computers will have human-level intelligence.
Check out the rest of the research in the full infographic here: