World Class Growth: A Peek Behind the Curtain into HubSpot's Growth Experimentation Framework and Culture - David Ly Khim - Senior Growth Marketing Manager, HubSpot
“Learn how HubSpot, a fast-growing freemium SaaS company, developed their growth experimentation process, and how they prioritize experiments while maintaining cross-company alignment.”
Audience: whoever is intrigued by what HubSpot is doing behind the scenes!
Why we’re excited: for that exact reason! It’s always fascinating to hear how these guys are experimenting
Agile for Marketing? Yes, It Really Works! - Wangui McKelvey - VP, Product Marketing for IBM Security
Audience: anyone looking to learn about using agile in marketing!
Why we’re excited: agile has transformed the way IMPACT works! When translated into the marketing world, it can be a powerful tool for getting a mass amount of high quality work executed consistently
Report on This
How are your reps at emailing??
Ever wonder if your reps totally stink at writing sales emails? Well, there’s a few ways to find out.
If you’re using HubSpot Sales Tools heavily, and using Templates and/or Sequences, you can go to the Sales Content Analytics tools to get a breakdown of how those specific assets are performing.
However, your reps probably write a lot of one-off, or off-the-cuff emails. Did you know you can create a report that shows the number of email REPLIES you are getting from your sales emails? Oh yeah you can!!
For this, we’re going to filter by Activities Date is this quarter, Activity = Email Reply from Contact, and Activity Assigned to = whatever reps we want to look at.
If we pull in the Activity Date property, and the Activity Assigned To property in the custom report builder, we can create a view of the number of replies over time, broken out by rep.
This is especially interesting for Business Development Reps who do a lot of cold outreach!
Here's what the report looks like:
And here's a video showing you exactly how to create this:
The hidden reason so many companies and brands fail to produce content that gets results.
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“First, for those who have just started your small business, you might not have your own company domain email address yet. We've recognized that small businesses that are just starting out might not have a company domain email address yet -- and that's OK! You should still be able to run email marketing campaigns. Now, you can pick any of these addresses and you'll be given a notice of what happens next.