Email Replies by Rep Reports, Email Tool Updates, & Getting Behind the HubSpot Curtain [Hubcast 232]

This episode of the Hubcast is brought to you by Dedupely. Smart deduplication, bulk deduplication, automated deduplication - what else do you need?? Learn more at dedupely.com/hubcast.

INBOUND Breakout Highlights:

World Class Growth: A Peek Behind the Curtain into HubSpot's Growth Experimentation Framework and Culture - David Ly Khim - Senior Growth Marketing Manager, HubSpot

“Learn how HubSpot, a fast-growing freemium SaaS company, developed their growth experimentation process, and how they prioritize experiments while maintaining cross-company alignment.”

• Audience: whoever is intrigued by what HubSpot is doing behind the scenes!
• Why we’re excited: for that exact reason! It’s always fascinating to hear how these guys are experimenting

Agile for Marketing? Yes, It Really Works! - Wangui McKelvey - VP, Product Marketing for IBM Security

• Audience: anyone looking to learn about using agile in marketing!
• Why we’re excited: agile has transformed the way IMPACT works! When translated into the marketing world, it can be a powerful tool for getting a mass amount of high quality work executed consistently

Report on This

How are your reps at emailing??

Ever wonder if your reps totally stink at writing sales emails? Well, there’s a few ways to find out.

1. If you’re using HubSpot Sales Tools heavily, and using Templates and/or Sequences, you can go to the Sales Content Analytics tools to get a breakdown of how those specific assets are performing.
2. However, your reps probably write a lot of one-off, or off-the-cuff emails. Did you know you can create a report that shows the number of email REPLIES you are getting from your sales emails? Oh yeah you can!!

For this, we’re going to filter by Activities Date is this quarter, Activity = Email Reply from Contact, and Activity Assigned to = whatever reps we want to look at.

If we pull in the Activity Date property, and the Activity Assigned To property in the custom report builder, we can create a view of the number of replies over time, broken out by rep.

This is especially interesting for Business Development Reps who do a lot of cold outreach!

Here's what the report looks like:

And here's a video showing you exactly how to create this:

What’s on Marcus’ Mind

The hidden reason so many companies and brands fail to produce content that gets results.

This Episode’s Sponsor: Dedupely

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One of my favorite features is automated deduping: Your database is searched around the clock and lets you know of new matches. Auto Merging lets you merge common duplicates that keep entering your CRM account.

Learn more at dedupely.com/hubcast.

HubSpot Wishlist: Chatbot Quick replies: edit possibilities

“When building chatbots, it would be great to edit the quick replies added under a message for two reasons:

1. Right now I have to delete it and add it again (and it would be added after the last one).
2. I can't move the quick replies (so I have to delete all of them and add them all again giving the order I want).” - Stellaivano

Vote it Up!

Blah, this is so frustrating!

HubSpot Updates

Three Updates to the Email Tool

“First, for those who have just started your small business, you might not have your own company domain email address yet. We've recognized that small businesses that are just starting out might not have a company domain email address yet -- and that's OK! You should still be able to run email marketing campaigns. Now, you can pick any of these addresses and you'll be given a notice of what happens next.

Second, we've improved the From name and From address inputs in the drag and drop Marketing Email editor for all Marketing Hub customers.

Third, we've updated the way you can clean up your unsubscribed or bounced contacts to improve your email deliverability."

Learn More

[Now Live] - A new Knowledge Base article editing experience

“Now live are a series of improvements to the editing experience for writers working on knowledge base articles. You can find a full list of improvements are below. 

1. Indented lists
2. Add images to lists
3. Easily add images to articles (drag in or paste)
4. Image resizing
5. Inline images
6. Code Blocks
7. Emojis
8. Open embeds
9. Improved HubSpot video functionality (CTA’s and Forms)
10. A bunch of bug fixes and performance improvements!

Learn More

Until Next Time

Interested in sponsoring the Hubcast? Check out https://www.impactplus.com/advertise-with-impact

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, get out there and get after it!