Editorial Director, Speaker, Host of 'Content Lab' Podcast
October 15th, 2019
What does a digital marketing manager do?
The best digital marketing managers are agile, results-driven, and detail-oriented. Typically, these marketing leaders own the direction and execution of a company's strategic efforts to increase brand awareness, qualified lead generation, and sales.
But how do you get the right job candidates in the door?
With the right digital marketing manager job description.
So, to help all of you hiring managers and recruiters who may be hiring a digital marketing manager for the first time — or you're looking to revamp the job description you already have, so as to attract the top-performing marketer you need on your team — we've put together the job description below.
We designed the job description to be agile enough for hiring managers in any industry to customize and tailor it, as needed, while still having a strong foundational job description that will attract the right candidates.
Now, without further ado, here is the job description...
Digital marketing manager job description
We’re looking for an agile, results-driven, detail-oriented digital marketer to own the direction and execution of our strategic efforts to increase brand awareness, qualified lead generation, and sales.
In addition to experience in digital marketing, the right candidate will possess a growth mindset. They will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease.
Plan and execute multiplatform digital marketing campaigns.
Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
Act as the owner of our website performance, with a focus on optimizing for search and user experience.
Skills and educational requirements
Bachelor’s degree in marketing, communications, advertising, or a related field.
Historical track record of success in a digital marketing role.
Exceptional project management skills, with a keen eye for detail.
Comfortable working in a fast-paced, deadline-driven environment.
Self-directing and agile, with the ability to quickly pivot strategies, as needed.
Experience with marketing automation, email marketing, and other related platforms.
Passionate, creative thinker with exceptional analytical skills.
Team player with superb collaboration and communication skills.
Outstanding communication and interpersonal skills.
Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning.
Additional resources for hiring your digital marketing manager
With record-low unemployment rates, recruiting and retaining the top marketing talent you need will take more than a winning job description. So, I want to end this by sharing a few of my favorite hiring resources to help you fill our digital marketer position.