UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs
September 27th, 2016
Whether you know it as branded content, content marketing, or any other industry buzzword, one thing remains clear about creating quality content tailored to your customers: It works.
Companies that have adopted branded content as a marketing priority are seeing a lot of success.
According to a study from KEY Difference Media, “78% of consumers believe that organizations providing branded content are interested in building GOOD relationships.” Dragon Search Marketing also found that “61% of consumers “Buying Decision” is influenced by custom content, so it’s hard to argue with it’s effectiveness.
If you’re new to branded content, however, deciding on where to start can seem a bit overwhelming at first.
You might find yourself wondering “What should I create?, How much time or money will it take? How can I make sure my efforts will pay off?”
Now before you get to this point and risk sending yourself on the verge of a stress-induced mental breakdown, let me put your mind at ease.
Barry Feldman and the folks over at Feldman Creative put together a handy infographic to help you answer these exact questions and get your branded marketing campaign off on the right foot.
The infographic includes twelve different types of branded content consumers love. He then goes on to break down each type of content, explaining what it is, its benefits, and providing some useful tips for creating the content.
Barry mentions that before you get started on creating a piece of branded content you should first consider your content’s:
From there, you can then decide which type of content will fit your needs. Some of the different types of branded content include:
Check out the full infographic below and let me know what types of branded content you’ve implemented in the comments section below!