Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
August 6th, 2015
Dharmesh Shah is the co-founder and CTO of HubSpot (and if you've ever been to one of their events and heard how the crowds go wild when he takes the stage, I won't have to tell you he's basically a rockstar.)
In addition to this role that has made him a global name, Dharmesh founded the leading Inbound Marketing community, Inbound.org, as well as OnStartups.com.
He is also an active member of the Boston area entrepreneurial community, an angel investor in over 40 startups, and a frequent speaker on the topics of technology, business, and marketing.
With his impressive background, Dharmesh offers a wealth of knowledge for both seasoned software companies as well as budding entrepreneurs.
When asked about what they can do to compete for attention and market share in today's world, here's what he had to share with us:
“Attention spans are dwindling, and consumers have more options than ever for how, when, and where they consume content.
You are no longer competing with the business down the street for the attention of your buyer, you are competing for mindshare with TV channels, YouTube videos, tweets, and countless other forms of content.
The natural reaction of many companies is to sell harder or attempt to rent more attention, but that's not a viable long-term strategy.
The best way to win consumer attention is by creating a truly inbound experience that is less interruptive, more relevant, and more helpful than anything they've experienced before.
So instead of adding more friction to your buying process, remove it. Instead of adding more clutter to your customers inbox, send only when you have something meaningful to say. Instead of telling people for hours how you are going to change their lives, show them. Take the time you think you have to explain your value proposition and cut it in half.”