By: Liz Murphy

on March 6th, 2018

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When You Should (& Shouldn't) Redesign Your Website (Creator's Block, Ep. 63) Blog Feature Subscribe

By: Liz Murphy

 on March 6th, 2018

Print this Page/Save it as a PDF

"When You Should (& Shouldn't) Redesign Your Website" (Creator's Block, Ep. 63)

Creator's Block | Podcasts & Shows | Website Design

Last week, Marcella and I welcomed Christine to the Creator's Block podcast to talk about what she and I learned while closely collaborating on two creative projects of unusual size.

One of those was a 10,000-word magnum opus (also known as pillar content) that discussed the five steps companies need to complete before they hire an agency to redesign their website. 

As a follow-on to the discussion we had with Christine about best practices for creative collaborations, Jessie-Lee and I wanted to use this week's episode to take a deep dive into the actual subject matter of one of the most important sections of that piece of pillar content.

It's the first question any business should be able to answer internally before they even consider embarking on a website redesign:

"Why do we want to redesign our website?"

While the answer to this question will, understandably, be unique to your organization, there is such a thing as a bad answer. In fact, there are a few answers that should result in you immediately pumping the brakes on any website redesign initiative. 

And that's what this episode is all about -- understanding when you shouldn't and shouldn't redesign your website.

(Oh, and by the way, Jessie-Lee and I will be doing an AMA over at IMPACT Elite tomorrow morning at 11 a.m. about how we pulled this massive piece of content together -- hope to see you there!)


Listen to the Episode

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What We Talked About

  • Why is asking "why" about a website redesign project so important?
  • What are the reasons you should redesign a website?
  • When should you not redesign your website -- or at least dig deeper about the reasons you think you should?
  • When should you redesign your website, and when should you only tweak it?
  • Also, what is a thought muffin? And how do you know when they're fully baked?

Resources We Discussed

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

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About Liz Murphy

As IMPACT's content strategist, Liz does more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.) No matter which hat she's wearing, her goal is simple -- to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Throughout her career, Liz has worked with organizations across a wide range of industries -- from cyber security and health care, to government sales and insurance. Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)

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