The stated goal of the app was to help women specifically use fewer "undermining words" in their emails -- like "I think," "just," and "sorry." So, whenever you type an email, the undermining words would be underlined, as if you misspelled something.
At the time, this seemed very helpful to me, since I tend to apologize, even when I haven’t done anything wrong. Or, sometimes I act as if what I’m asking for is a bother, when all I'm trying to do is get my work done, just like everyone else.
Flash forward to today, and while I still apply some of the principles I learned through the usage of Just Not Sorry, I haven't reinstalled the plugin in my IMPACT email.
However, I noticed last week that I was getting stuck trying to reword emails to be less apologetic. There was one email in particular, where I felt incredibly awkward. Not because I was being overly-apologetic, but rather everything I tried to say sounded completely unnatural when I tried to avoid undermining myself verbally.
I was frustrated and, ultimately, spent close to 30 minutes tripping over myself not trying to say words that were now considered "bad."
Which got me thinking about this whole debate all over again.
As IMPACT's content strategist, Liz does more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.)
No matter which hat she's wearing, her goal is simple -- to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Throughout her career, Liz has worked with organizations across a wide range of industries -- from cyber security and health care, to government sales and insurance.
Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)