By: Liz Murphy

on November 7th, 2017

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Creator's Block #47: Process vs. Innovation [Podcast] Blog Feature Subscribe

By: Liz Murphy

 on November 7th, 2017

Print this Page/Save it as a PDF

Creator's Block #47: Process vs. Innovation [Podcast]

Content Marketing | Creator's Block | Graphic Design

Love 'em or hate 'em, processes exist for a reason. 

Yes, they may feel restrictive and ho-hum at times, but I think we can all agree that sound processes help organizations -- particularly agencies -- stay on track and ensure sustainability, scalability, and profitability. 

But how do you operate in a process-driven ecosystem, while also ensuring you're infusing the right amount of creativity in your work at the right time? Moreover, is there such a thing as too much innovation?

These are the questions we attempted to answer for this week's episode. And along the way, Marcella, Jessie-Lee, and I fell face-first into an interesting discussion (see: "rant") about the misconceptions of how creative professionals operate and create. 


Listen to the Episode

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What We Talked About

  • Can process and innovation co-exist?
  • Do we use processes as a crutch when we're not feeling creative?
  • How do we ensure we're innovating when we're supposed to be?
  • How do others misinterpret the processes we use to create?
  • Do we need processes in order to create?
  • Can improvements be considered innovations?
  • Is pineapple on pizza an abomination?
  • How aggressive can Jessie-Lee get about her food opinions?
  • And, finally, does Marcella have a candy problem? Judge for yourself...


Resources & Other Links

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

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About Liz Murphy

Liz has a single goal: To empower organizations to differentiate themselves as industry leaders through game-changing content. Prior to joining IMPACT, Liz worked for over 10 years in various editorial, marketing and client relations roles for brands including Quintain Marketing, LivingSocial and CQ Press. Outside of the office, Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio, but considers herself emotionally allergic to olives. Liz is also a freelance beer writer and an enthusiastic camper.

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