If there's one thing most marketing professionals -- creative or otherwise -- can agree upon, it's that meetings are often terrible for productivity, but remain a very necessary evil.
On paper, meetings should bring people together, provide opportunities to align expectations, and move projects or initiatives forward. Still many of us avoid them -- or, at the very least, we consider many of them to be a nuisance. And we'll drag our feet and whine about how we wish were still at our desks, getting "actual work" done.
That was what we attempted to get to the bottom of in this episode -- but our carefully outlined conversation took an interesting turn.
We started with the usual beats of noting the key differences between meaningful meetings with too many people vs. meetings that should be meaningful, but are simply not run well.
Digital Marketer vs. the Traditional CEO: Learn how to find a middle ground in order to work together and grow the business.
Then, as we dove deeper (and moved away from our original outline for the episode), we started uncovering some interesting truths around what we do and do not control, when it comes to our own schedule.
Because as easy as it is to play the victim -- throwing up our hands and shouting, "Ugh, stupid freaking meetings are killing my ability to get s*!% done!" -- how often are meetings the real problem?
How do we learn to identify the moments when we should be pointing the finger at ourselves instead?
Listen to the Episode
What We Talked About
How to run an effective meeting.
The 3 components of a successful meeting agenda (according to Liz).
The curse of the one hour meeting.
When is lost productivity the fault of the meeting or the fault of our own accountability?
Marketers vs. creatives: How easy is it to work in short bursts?
The importance of knowing when to advocate for yourself and your schedule.
As IMPACT's content strategist, Liz does more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.)
No matter which hat she's wearing, her goal is simple -- to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Throughout her career, Liz has worked with organizations across a wide range of industries -- from cyber security and health care, to government sales and insurance.
Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)