I know we’ve talked about the art of giving and receiving feedback on Creator's Block. But this week, we wanted to address something specific we’ve touched upon in previous episodes -- how to handle negative feedback from clients that we don't agree with.
Since it's a significant feedback challenge on its own right, we would always say, “Hey, let's talk about this on a different episode.”
Well, today is that day. This is that "different episode."
Whether we're talking about the first mockup of a website page, an initial draft of an infographic design, or a rough draft of a blog post, we've all been there.
We anticipate that our work will be positively received -- or at least we'll get a, "Yeah, we're moving in the right direction!" -- and are instead met with pushback.
"Eh. It's okay? Maybe make the logo bigger. Make the font color 'pop' more, because I don't like the colors. I don't know what's wrong with the copy, but it doesn't feel right. I just don't like the direction you took."
Most of the time, we take this kind of constructive feedback in stride.
There are occasions, however, where -- not out of ego, but due to experience or sometimes simply our creative gut instinct -- we don't agree with the feedback we receive from clients.
There's an art form to how you handle situations like these, since (a) you can’t blow up a client relationship just because you think a client might be wrong, and (b) there are those occasions where you’ll realize later -- after a client has pushed you to do something different -- that they were right.
(Or, at the very least, they had a valid point that pushed you create something bigger and better._
It's a balancing act that we think not only creatives can relate to, but anyone in a client-facing position.
Listen to the Episode
What We Talked About
How do we react when the client is "wrong" in their feedback?
When do we push back, and when do we go with their feedback?
How do content projects differ from design projects in the client feedback equation?
How do we keep our egos in check as creative professionals who need to help others achieve their goals?
How do you push back when you only have your gut to rely on, instead of having data at your fingertips to support your response?
What does the process really look like when we know we need to check our ego and try something new outside of our comfort zone? And how do we grow from that?
What's the difference between a difficult client and a challenging client? Or is there no such thing as a difficult client?
Our takes on what you should always do -- and neverdo -- when handling difficult feedback scenarios with clients.
As IMPACT's content strategist, Liz does more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.)
No matter which hat she's wearing, her goal is simple -- to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Throughout her career, Liz has worked with organizations across a wide range of industries -- from cyber security and health care, to government sales and insurance.
Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)