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Creator's Block #46: 6 Terrifyingly Good (& Bad) Halloween Ads [Podcast]

Creator's Block #46: 6 Terrifyingly Good (& Bad) Halloween Ads [Podcast] Blog Feature

Liz Moorehead

Editorial Director, Speaker, Host of 'Content Lab' Podcast

October 31st, 2017 min read

Ah, Halloween. 

It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements. 

The results can be boo-tiful, but sometimes they're downright scary -- and not in the good way. (When it comes to holiday marketing of any kind, marketers have to walk a fine line.)

So, to celebrate the spookiest holiday of the year, Jessie-Lee, Marcella, and I got together for this week's episode to share our favorite Halloween brand campaigns... as well as our not-so-favorites.

In our eyes, brands like FOX, Oreo, and Target have set the bar high for industry peers with campaigns of yesteryear that told a story and genuinely embraced the spirit of the All Hallows' Eve. While others -- ahem, Chipotle, Subway, and Verizon -- fell flat on their corporate faces by being boring, lazy, or even blatantly offensive. 

(Oh, and we also had an intense discussion around the proper way to eat Oreos -- a topic we are all very passionate about.)

Enjoy!

Listen to the Episode

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What We Talked About

Terrifyingly Good Halloween Ads 

Terrifyingly Bad Halloween Ads 

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Or, you can leave us a comment below! Until next week...

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