By Liz Murphy
Oct 31, 2017
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Ah, Halloween.
It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements.
The results can be boo-tiful, but sometimes they're downright scary -- and not in the good way. (When it comes to holiday marketing of any kind, marketers have to walk a fine line.)
So, to celebrate the spookiest holiday of the year, Jessie-Lee, Marcella, and I got together for this week's episode to share our favorite Halloween brand campaigns... as well as our not-so-favorites.
In our eyes, brands like FOX, Oreo, and Target have set the bar high for industry peers with campaigns of yesteryear that told a story and genuinely embraced the spirit of the All Hallows' Eve. While others -- ahem, Chipotle, Subway, and Verizon -- fell flat on their corporate faces by being boring, lazy, or even blatantly offensive.
(Oh, and we also had an intense discussion around the proper way to eat Oreos -- a topic we are all very passionate about.)
Enjoy!
Listen to the Episode
What We Talked About
Terrifyingly Good Halloween Ads
- FOX's Bite Size Horror Film Fest
- Target: Halloween Hills, Treatster
- Oreo: 1, 2, 3
Terrifyingly Bad Halloween Ads
We Want to Hear from You!
First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know!
- Creator's Block: Twitter, Instagram
- Jessie-Lee: Twitter, Instagram
- Marcella: Twitter, Instagram
- Liz: Twitter, Instagram
Or, you can leave us a comment below! Until next week...
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