Just over a year ago, Jessie-Lee Nichols (a designer) and I (a content creator) launched the Creator's Block podcast with a single goal in mind -- we wanted to blog less. Desperately.
Little did we know that our concerted effort to be lazy and spend less time in front of the keyboard would turn into an always thoughtful, but often hilarious labor of love.
Week after week, Jessie-Lee and I would "pull back the curtain" on inbound marketing, content, and design, leveraging our marketing world "odd couple" perspectives to provide unique insightsfor entrepreneurs and marketers.
We staged interventions. We philosophized. We answered questions. We debated. We ranted. We raved.
Of course, nothing stays the same forever -- and big changes were on the horizon. In fact, with the exception of a "very special episode" back in August that focused on how that kind of change impacts us, there hasn't been a new, full episode of the once-weekly podcast since April.
Well, until today, that is.
We've Got a New Mission & a New Co-host!
Jessie-Lee and I have been reunited as co-hosts, since she joined the IMPACT team earlier this month -- hooray! But this time around, we're adding a new, bright voice to the mix from the IMPACT design team... Marcella Jalbert.
Also, while we still encourage marketers and entrepreneurs to join in on the fun, we're back with a new mission:
We're targeting marketing creatives just like us -- designers, developers, content creators, and everyone in between -- and talking about doing the work, big ideas, and agency life.
Learn what the HubSpot COS is really capable of and how it can influence conversion rates.
We know there are a lot of people out there who made the decision to create for others as a career, and not themselves. And with that comes unique challenges that are often overlooked in the marketing world.
So, grab a coffee and a pair of earbuds -- we're excited to share the new (and improved) Creator's Block podcast with you!
Now, let's jump right in with this week's episode...
This Week, It's All About When Creative Projects Go Wrong
It all started so innocently. An idea. A strategy. A creative brief. A meeting to align expectations. You know you're talented, and you thought you had this project in the bag, right? You slave away, creating something magnificent from scratch to bring someone else's vision to life... or so you thought.
You send over your files, and you wait. And wait. Hrm, you should have heard something by now -- oh no. There it is. A message for you with those four dreaded words:
"Hey... can we talk?"
You can tell by their tone -- and their distinct lack of effusive praise for your work -- that this is not going to be a great discussion. More than likely, you're going to have to start everything over.
We've all been there. Heck, Marcella and I were there last Thursday night at 6 p.m. And, with her experience, Jessie-Lee is no stranger to those tough conversations either.
But why does happen? And how do you handle those challenging moments where your clients and your colleagues are relying on you to get a creative project back on track?
Listen to the Episode
What We Talked About
Getting to know our new Creator's Block co-host, Marcella!
Mismatched expectations as the common culprit behind failed projects.
Why asking clarifying questions is a skill every creative needs to have.
How we handle the crushing defeat of having our "design babies" rejected.
The unexpected consequences of a creative project going off the rails.
What it means to create for yourself vs. creating for others.
How to handle feedback from clients that is... less than helpful.
As IMPACT's content strategist, Liz does more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.)
No matter which hat she's wearing, her goal is simple -- to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Throughout her career, Liz has worked with organizations across a wide range of industries -- from cyber security and health care, to government sales and insurance.
Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)