Or, more simply, the art giving and receiving feedback on creative projects to and from stakeholders. Whether they're clients or other internal colleagues, the people we collaborate with may not always know how to clearly articulate why they do -- or don't -- like something we've created, or that they want something to change.
Having the ability to bridge these communication barriers is probably one of the most important skills marketing creative professionals can possess.
That's why we spent this episode with Vin discussing our experiences, as well as what you should (and shouldn’t) do to become a master communicator on creative projects.
(And we have the "battle scars" to prove it.)
Listen to the Episode
What We Talked About
Why does this happen?
What kind of friction does this communication gap create in projects?
What are the most important points of communication to manage in a creative project timeline?
Why is taking the time to explain your process to clients so important?
What are the consequences of not fixing it?
What are ways we, as marketing creatives, can bridge this communication gap when working clients?
What shouldn't we do?
What about those clients who are too afraid to hurt your feelings to give you honest feedback?
How can we use these opportunities to identify unhealthy client-agency relationships?
As IMPACT's content strategist, Liz does more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.)
No matter which hat she's wearing, her goal is simple -- to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Throughout her career, Liz has worked with organizations across a wide range of industries -- from cyber security and health care, to government sales and insurance.
Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)