This week, Jessie-Lee, Marcella, and I are deep in the weeds with projects, so we will be back next week with a new espisode.
However, we're not going to leave you empty-handed today. Instead, since we're all neck-deep in collaborative internal and client projects, we're going to share with you our 3 favorite episodes that have to do with the best practices around those very topics.
Whether they're clientsor other internal colleagues, the people we collaborate with may not always know how to clearly articulate why they do -- or don't -- like something we've created, or that they want something to change.
Having the ability to bridge thesecommunication barriersis probably one of the most important skills marketing creative professionals can possess. This episode will help you do that.
There are occasions, however, where -- not out of ego, but due to experience or sometimes simply our creative gut instinct -- we don't agree with the feedback we receive from clients. How do you handle those moments?
It all started so innocently. An idea. A strategy. A creative brief. A meeting to align expectations. You know you're talented, and you thought you had this project in the bag, right? You slave away, creating something magnificent from scratch to bring someone else's vision to life...or so you thought.
You send over your files, and you wait. And wait. Hrm, you should have heard something by now -- oh no.There it is.A message for you with those four dreaded words: "Hey... can we talk?"
As IMPACT's content strategist, Liz does more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.)
No matter which hat she's wearing, her goal is simple -- to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Throughout her career, Liz has worked with organizations across a wide range of industries -- from cyber security and health care, to government sales and insurance.
Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)