Editorial Director, Speaker, Host of 'Content Lab' Podcast
February 20th, 2018
This week, Jessie-Lee, Marcella, and I are deep in the weeds with projects, so we will be back next week with a new espisode.
However, we're not going to leave you empty-handed today. Instead, since we're all neck-deep in collaborative internal and client projects, we're going to share with you our 3 favorite episodes that have to do with the best practices around those very topics.
Whether they're clientsor other internal colleagues, the people we collaborate with may not always know how to clearly articulate why they do -- or don't -- like something we've created, or that they want something to change.
Having the ability to bridge thesecommunication barriersis probably one of the most important skills marketing creative professionals can possess. This episode will help you do that.
There are occasions, however, where -- not out of ego, but due to experience or sometimes simply our creative gut instinct -- we don't agree with the feedback we receive from clients. How do you handle those moments?
It all started so innocently. An idea. A strategy. A creative brief. A meeting to align expectations. You know you're talented, and you thought you had this project in the bag, right? You slave away, creating something magnificent from scratch to bring someone else's vision to life...or so you thought.
You send over your files, and you wait. And wait. Hrm, you should have heard something by now -- oh no.There it is.A message for you with those four dreaded words: "Hey... can we talk?"