We spend a lot of time talking about how to react to change, but we’ve never really discussed what it means to be an agent of change at an organization, and how to implement change effectively.
Now, if you're a creative or marketer just starting out in your career, you may be wondering why this conversation is relevant to you.
Well, at some point your career, there's a good chance you will either want to do more or will be asked to do more in a way that influences those around you -- and goes beyond the scope of just doing the thing.
It could be as small as a new process or tool being rolled out, or you could be a part of a sweeping organization change. But here’s the tricky thing about change, and I’ve said this before -- even when change is positive, it’s still, by its very nature, disruptive.
So, how do we make changes effectively and positively when we're asked to step up to the plate?
As IMPACT's content strategist, Liz does more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.)
No matter which hat she's wearing, her goal is simple -- to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Throughout her career, Liz has worked with organizations across a wide range of industries -- from cyber security and health care, to government sales and insurance.
Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)