At the same time, we were asked to submit holiday party ideas for our annual IMPACT party and Britt suggested a Mad Men theme.
Naturally, as any conversation with both Mad Men and leadership will, ours eventually turned toward the rise of women in marketing roles.
We discussed everything from how in the "Mad Men" era women were viewed as only receptionists (with the exception of the groundbreaking Peggy Olson), to all of us agreeing that women now dominate marketing.
Being data-driven marketers, we immediately started looking up the stats to show us that our feelings were validated, but the stat we found shocked us - in two ways.
It revealed that our assumptions about the saturation of women in marketing were skewed (greatly) and it revealed how little women are present at an executive level in companies.
Watch and/or listen to this episode to hear us:
Share exactly how far women have come in marketing positions!
Unpack the concept that only 23% of executives in marketing are female
Discuss what our individual reactions and directives are to help all of us create more women CEOs