Behind the scenes of The Daily IMPACT with COO Brie Rangel (Content Lab, Ep. 44)
We spend a lot of time talking about creating content for your audience. But during the coronavirus (COVID-19) pandemic, we at IMPACT have learned first-hand how important the content you create for your own team really is.
Prior to COVID-19, approximately 60% of IMPACT employees worked full-time from home. Still, when that number was forced to jump to 100% when our home office closed for quarantine 34 days ago, it was a big adjustment for our team.
The focus of this podcast has always been centered around the content we create for audiences to drive traffic, leads, and sales, as well as tips for content managers for working with internal contributors to create that content.
But, over the past few weeks, John and I have observed the unexpected importance of a completely different kind of content rise in the wake of the pandemic:
The internal content we create to inform, education, and uplift our teams.
You see, when the world seemingly changed overnight with abrupt shelter-in-place orders sweeping the country, economic instability, and skyrocketing coronavirus case numbers, IMPACT COO Brie Rangel and VP of Talent Natalie Davis knew we needed a better way to communicate big announcements across the entire company, inform employees of important news and tips, and (quite frankly) keep our spirits up.
Thus, The Daily IMPACT — an internal newsletter published on our company-wide Basecamp message board — was born:
I love the little mission statement at the top. ❤️
Every issue also features a Daily IMployee — like Tom!
Now, many IMPACTers (myself included) wait anxiously each working day to see the notification that the latest issue of The Daily IMPACT has been released.
That's why John had the brilliant idea to invite Brie on this week's episode to talk about how The Daily IMPACT came to be, what's surprised her about the response, how each issue comes together, as well as other tips and best practices for those who may want to do the same at their company.