If you don’t have a plan, you can get seriously sidetracked and wind up with a whole head full of useless information or petty drama between two celebrities you forgot existed.
However, there are nourishing gems all over the place, if you set out to find them.
Those gems come from thought leaders in all industries.
It turns out that - like someone grabbing the last can of black olives off the top shelf for you when you can’t reach - people on Twitter genuinely enjoy helping each other grow and get better at their craft, especially in the marketing world.
And hashtags help us sort through the noise.
SEMrush recently took a deep dive into the best performing tweets with the hashtag #ContentMarketing and they came out with some interesting findings shared in the infographic below.
For instance, in the top 15 hashtags paired with #contentmarketing we see #ai making the list in a three-way tie with #business and #blogging.
Another thing that’s pleasantly surprising is that the topic of sales is one of the top 15 topics to be discussed with #contentmarketing.
While traditional business models typically put marketing and sales in two separate silos, it is becoming more commonly understood that the delicate dance between the two departments is really where the marketing magic of today truly lives.
And content doesn’t just mean blog posts and landing pages on your website. Video is a key factor in the 2019 content marketing landscape, including Twitter.
According to Hootsuite, tweets with videos attract 10x more engagement than those without and looking at the infographic below, only 3% of posts with visuals are using video. This leaves the space wide open for your brand to test for increased engagement.