Unlike the editorial "assistants" we're used to, MessagePath evaluates your writing on a contextual basis. Meaning, you have to let it know what the context of your writing is -- marketing, sales, general business, or press release.
This may not seem like a big deal, but it blew my mind that someone had developed a piece of technology that tackles one of the biggest challenges content creators face -- so many of us know what to say, but we get tripped up by tone and context, or the how, when, and whereof what we're saying.
For example, the way you might frame an argument in a blog article might be more expository and personal. Whereas if you were to try to share the same kind of message in a case study or in a press release, first-person narratives and meandering introductions that don't get to the point are the kiss of death.
So, I invited MessagePath founder Will Murphy to join me this week to talk about the problems his team is trying to solve with MessagePath, and the importance of self-awareness and context when we're creating content of any kind.