IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Liz Murphy

By Liz Murphy

Jan 25, 2019

Topics:

Content Marketing Video Marketing
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Content Marketing  |   Video Marketing

"Video or Written Content, or Video & Written Content?" with Zach Basner (Content Lab, Ep. 20)

Liz Murphy

By Liz Murphy

Jan 25, 2019

"Video or Written Content, or Video & Written Content?" with Zach Basner (Content Lab, Ep. 20)

So, as I mentioned at the start of this year, one of my resolutions is to become a more video-focused content creator. 

That's right. After years of resisting and/or saying, "Yeah, video sounds like a great idea -- for you," I have warmed up to the idea of video. 

I mean, I kind of had to, you know? 

Video is proven to be one of the quickest ways to establish trust with your audience, as a marketer. And video for sales is an exceptionally powerful combination, because video helps sales reps close more deals faster. 

But is video set to take over and replace written content, or is there a future where the written word and video can live together in harmony? And how the heck does someone with a ton of fear, but no equipment or experience, get started creating video for their own marketing and sales purposes?

I asked IMPACT Director of Video Training and Strategy Zach Basner to join me on this week's episode to answer those questions and more.

Enjoy! 

Listen to the Episode

Resources We Discussed:

Example of an 80% Video

Context: Inbound Culture Workshops

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode! 

Or you can comment on this episode below! I'd love to hear from you.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.