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"What It Takes to Write Pillar Content" with Carina Duffy (Content Lab, Ep. 14)

"What It Takes to Write Pillar Content" with Carina Duffy (Content Lab, Ep. 14) Blog Feature

Liz Moorehead

Editorial Director, Speaker, Host of 'Content Lab' Podcast

October 24th, 2018 min read

I’ve been working with Carina Duffy, IMPACT’s resident HubSpot & Inbound Specialist (and co-host of the Hubcast with Marcus Sheridan), on a piece of pillar content about HubSpot Marketing as part of a larger pillar content strategy I'm helming at IMPACT.

Now that Carina is almost to the end of her writing marathon, however -- with me cracking the whip and walking her through the process of what it really takes to create a piece of pillar content -- I asked her to join me this week to share her first-hand experience with all of you.

During this interview, Carina walks us through a candid pillar content creation retrospective on what surprised her, what she’s learned, and what advice she would give to others who have a similar pillar content mountain to climb.

(It's kind of like a sequel to the very first episode of the Content Lab, when I was joined by Justin Champion of HubSpot to demystify pillar content.)

I would consider a must-listen for anyone who is tackling a pillar content strategy or is being asked to write a piece of pillar content -- or any large long-form piece, for that matter.


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