Podcasts & Shows | Content Lab | Content Marketing

"What It Takes to Write Pillar Content" with Carina Duffy (Content Lab, Ep. 14)

Liz Murphy

Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast

About |

  • Connect:
What It Takes to Write Pillar Content with Carina Duffy (Content Lab, Ep. 14) Blog Feature

Published on October 24th, 2018

Print this Page/Save it as a PDF

I’ve been working with Carina Duffy, IMPACT’s resident HubSpot & Inbound Specialist (and co-host of the Hubcast with Marcus Sheridan), on a piece of pillar content about HubSpot Marketing as part of a larger pillar content strategy I'm helming at IMPACT.

Now that Carina is almost to the end of her writing marathon, however -- with me cracking the whip and walking her through the process of what it really takes to create a piece of pillar content -- I asked her to join me this week to share her first-hand experience with all of you.

During this interview, Carina walks us through a candid pillar content creation retrospective on what surprised her, what she’s learned, and what advice she would give to others who have a similar pillar content mountain to climb.

(It's kind of like a sequel to the very first episode of the Content Lab, when I was joined by Justin Champion of HubSpot to demystify pillar content.)

I would consider a must-listen for anyone who is tackling a pillar content strategy or is being asked to write a piece of pillar content -- or any large long-form piece, for that matter.

Enjoy! 

Listen to the Episode

Resources & Articles

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode! 

Or you can comment on this episode below! I'd love to hear from you.

Pillar Content Workbook