Published on October 24th, 2018
I’ve been working with Carina Duffy, IMPACT’s resident HubSpot & Inbound Specialist (and co-host of the Hubcast with Marcus Sheridan), on a piece of pillar content about HubSpot Marketing as part of a larger pillar content strategy I'm helming at IMPACT.
Now that Carina is almost to the end of her writing marathon, however -- with me cracking the whip and walking her through the process of what it really takes to create a piece of pillar content -- I asked her to join me this week to share her first-hand experience with all of you.
During this interview, Carina walks us through a candid pillar content creation retrospective on what surprised her, what she’s learned, and what advice she would give to others who have a similar pillar content mountain to climb.
(It's kind of like a sequel to the very first episode of the Content Lab, when I was joined by Justin Champion of HubSpot to demystify pillar content.)
I would consider a must-listen for anyone who is tackling a pillar content strategy or is being asked to write a piece of pillar content -- or any large long-form piece, for that matter.
Listen to the Episode
Resources & Articles
- Fascinate: Your 7 Triggers to Persuasion & Captivation by Sally Hogshead
- Pillar Content: 4 Important Lessons for Beginners
- Pillar Content: 2 Dos & Don'ts for Marketers
- Ultimate Guide to Website Redesign for Businesses (pillar example)
- How to Create a Brand Messaging Strategy (pillar example)
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