There are few things in the digital marketing world that confound me as much as Google Ads. Give me a 3,000-word blog post to write any day of the week. I'll take that over having to even think about paid media. Ever.
To be fair, I understand what they are and how they work (well, kind of, to the latter), but best practices -- particularly when it comes to copywriting -- are completely out of my sphere of understanding.
Not just because of the limited web copy footprint you have to work with in the Google Ads space, but also because of the context. Because, today, if you're doing Google Ads well, you're marrying the traditional outbound tactics of yore with a new inbound marketing twist.
To help me get around this mental block, I invited fellow IMPACTER, Marylander, and beer nerd Jason Linde to join me this week, because he is a master of Google Ads.
If you're a digital marketer who is still trying to get their footing with the basics of copywriting for Google Ads, this is a must-listen episode.