And, let me tell you, their Google Ads Guide is a thing of beauty...
Here's the thing though. Creating a piece of content at this scale is hard enough, but doing so with a partner instead of flying solo is another matter entirely.
So, I decided to invite Jason and Dan on the Content Lab this week to talk about what it takes not only to execute such an intensive content project successfully as individual contributors, but also what it takes to be successful as a team who has been tasked to do so together.
We also talk about why sweaters from Old Navy follow me around online until I buy them, and whether or not Dan and Jason are familiar with the internet.