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"What to Write & When in Content Marketing" with Kevin Phillips (Content Lab, Ep. 23)

"What to Write & When in Content Marketing" with Kevin Phillips (Content Lab, Ep. 23) Blog Feature

Liz Murphy

Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast

February 22nd, 2019 min read

Hello, everybody! As subscribers of THE LATEST know, I'm reporting in from Chicago where, earlier this week, I hung out with the Chicago HUG for a talk and workshop on content strategies and pillar content

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That's me, hanging with IMPACT Director of Audience Engagement & Community Stephanie Baiocchi and IMPACT Director of Event Marketing Jen Barrell in front of... well, the Chicago skyline... buried behind snow clouds. Whatever.

Anyway, we're not here to talk about my trip to Chicago. 

Instead, I have a wonderful conversation for you this week between myself and IMPACT Content Marketing Consultant Kevin Phillips, who you may remember from one of the first episodes of the Content Lab podcast

He recently published his own definitive pillar guide on content marketing, so he joined me to talk about his experience writing his own piece of pillar content and to share the most mind-blowing content marketing strategy he recommends to everyone. 

I kid you not, it is a strategy I had never heard before, and I don't know how I had never thought of it. 

Enjoy! 

Listen to the Episode

Resources We Discussed

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