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John Bonini

By: John Bonini

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November 16th, 2012

Boosting your Website Traffic with Inbound Marketing

Inbound Marketing

inbound marketingThe following is an excerpt from IMPACT's newly-updated ebook, "The Beginner's Guide to Inbound Marketing." For more expert tips on transforming your campaign, be sure to check out the full ebook.

Driving traffic to your website is one of the first goals you should have with inbound mar- keting. Your sites traffic is what converts into leads, and eventually customers.

Optimizing your website to capture the most traffic is a difficult process that involves a great deal of time and effort. To properly gain website visitors, you need to do many things that are beneficial to your company and give you visibility in the online world.

Business Blogging

Blogging for business is extremely important to driving traffic to your website. A blog with good, fresh, relevant content can be a traffic generating machine. Setting up a blog management platform, like HubSpot, pre-configured for on-page SEO, blog subscrip- tion, article scheduling, and blog analytics is a great way to take a lot of the hassle out of the blogging process.

Blogging on a platform can eliminate any and all frustration associated with developing a blog, and you will see the traffic roll in. Relevant content is online gold for your com- pany, and your blog is a constant source for just that. Once visitors read your blog, they will keep reading, and automatically begin to favor your company when it comes time to buy.

Search Engine Optimization

SEO is the process that increases your search engine ranks for a set of predetermined keywords. Search Engine Optimization is a powerful and proven process that ensures that your business is more visible online and drives website traffic.

Utilizing HubSpot’s Page Performance tool, you have full, page-level SEO analysis on each of your site’s pages so that you can fully optimize your entire website. With this kind of power, you’ll climb the search engine result pages and dominate the competition!

Paid Search

Pay per click (PPC) is a method of online advertising where you pay for each click on your advertisement. It is a great way to instantly push your company to the top of the search engines. Creating an optimized campaign using the right pay per click framework can reel in a significant amount of traffic and leads to your site.

Social Media Marketing

Social media marketing is an absolutely critical piece of your overall strategy. Social Me- dia provides you the opportunity to engage in a two-way dialogue with visitors, custom- ers and fans. It’s vital that you truly participate in social media platforms such as Face- book, Twitter, LinkedIn and Google+. By creating these relationships with customers on social media platforms, you can easily improve your company’s visibility and reputation.

Social Media Advertising

Advertising on social media networks can be a great way to both increase your follow- ing and also traffic to your site. By placing ads on these sites, you are effectively reach- ing millions of new potential customers that can come to your business. You can easily create professional graphics to place on these sites, as well as create a social media advertising campaign that is designed to reap the most benefits for your website.

Visual Content Marketing

In such a fast moving society, it’s important to communicate your message in a quick, clear and direct way that will set you apart from the rest of the clutter out there. Through visual content, you can effectively display information that is visually appealing and at- tractive. By generating visual content for your company, you will effectively attract leads and customers.

Press Release Marketing

A press release is a powerful way to blast your message! Your goal is to communicate the information in a compelling way that attracts media attention. By composing profes- sional press releases regarding your company’s news, events, and promotions, you will be sure to gain press coverage that is extremely valuable to your business.

Continue reading the full ebook...

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About John Bonini

As the Marketing Director of IMPACT from 2013-May 2015, John lead the IMPACT marketing team. He also wrote for the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. In his free time, John enjoys playing guitar, high-fives, and anything with marinara sauce.

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