Another page speed metric that Google takes into account is TTFB (time to first byte). If you are unfamiliar with TTFB and want to learn more, we’ve written about that before. Optimizing this will help with your overall page speed load time.
3. Quick Wins.
There are some things you can do immediately to help with your website’s load speed:
Make sure all images on your website are optimized for web. They should all be cropped accordingly and run through an image compressor prior to uploading into your website. Here is a free image compression tool for you to check out. Images that are too large are one of the biggest culprits of page load issues.
Host videos on a third-party platform. Upload your videos onto YouTube or Vimeo and then embed them on your website. This way you can play the videos on your website but will not suffer the page load consequence for housing such large files.
Disable and remove any unused plugins. If your website is on a platform like WordPress all the plugins running in the background will cause your site to load slower. Even if a plugin is disabled but still on the site, it can take up oad time. So, remove the dead weight.
Still not convinced that those three extra seconds of page load time are affecting your website visitors and Google ranking? Check out the infographic below:
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