What Marcus says in his article is somewhat controversial, but it ultimately boils down to a single point: "When you own your content creation, you own the soul of your business."
All too often, clients think they can outsource ALL of the marketing efforts to an agency and expect to see huge results, when the reality is, they themselves need to own a big portion of their own efforts.
After all, aren't clients the true experts in their business?
Join Marcella and me as we dive into the biggest misconception clients fall victim to when working with agencies — and what they can do differently to see the success they need.
Listen to the Episode
What we talked about
Who needs to own strategy and KPIs
Expectation vs reality of the future of marketing agencies