IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free: Assessment Does your website build trust with buyers and bring in revenue?

Close Bottom Left Popup Offer

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Liz Murphy

By Liz Murphy

Feb 3, 2020

Topics:

Search Engine Optimization
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Search Engine Optimization

The 6 best SEO news sites marketers must bookmark in 2020

Liz Murphy

By Liz Murphy

Feb 3, 2020

The 6 best SEO news sites marketers must bookmark in 2020

There's only one thing digital marketers love more than declaring the untimely death of SEO, and that's complaining about the latest Google update which makes them feel personally victimized by the search engine giant. 

I know this to be true, because I am one of those oh, so put upon digital marketers. 

You see, at home, I'm the consumer who loves how search engines are constantly evolving their algorithms, interfaces, and display formats so I can get more relevant results to my search queries faster and easier to navigate.

(In some cases, I don't even need to click-through to another website to get the answer I'm looking for.) 

But as soon as I put on my content director cap here at IMPACT, I find myself annoyed by our great Google overlords and their endless attempts to "serve up better experiences" that seem like they're designed specifically to ruin my life and my content strategy.

How do I stay up-to-date on the latest Google, Bing, and Yahoo! slight against me and my fellow marketers? Well, in addition bugging IMPACT technical SEO partner and Narrative SEO founder) Franco Valentino, there are six specific websites I have bookmarked in my Feedly account, so I am never out of the loop on SEO news.

Best SEO news sites (in no particular order)

1. Search Engine Journal

Screen Shot 2020-02-03 at 5.40.09 PM

Search Engine Journal isn't my first stop for breaking news and analysis, but this is a great resource to keep tabs on for SEO news and more evergreen, actionable content.

2. Search Engine Land

Screen Shot 2020-02-03 at 5.40.33 PM

Your eyes aren't deceiving you. Search Engine Land does look like Marketing Land, because they're part of the same publishing family. For the most part, the news and content is unique, but you'll see cross-pollination between the two publications.

3. Search Engine Watch

Screen Shot 2020-02-03 at 5.40.52 PM

Search Engine Watch is a great digital spot for more measured analysis on the latest SEO news. I try to check in on this one once a week.

4. Think with Google

Screen Shot 2020-02-03 at 5.41.24 PM

Franco Valentino says of Think with Google: "This publication is not SEO specific, but it is HIGHLY relevant to the strategic aspects of SEO."

5. The Moz Blog

Screen Shot 2020-02-03 at 5.41.43 PM

Y'all, it's Moz. You bookmark Moz. You read Moz. To get the latest news and to get smarter about SEO. Period.

6. Search Engine Roundtable

Screen Shot 2020-02-03 at 5.41.59 PM

Finally, there's Search Engine Roundtable.

Yes, the "aesthetic" and layout of the site may leave much to be desired for some of you, but the substance is out of this world. Basically, they're too busy churning out incredible news and content on SEO to get too fussy about site design. This is a daily stop for me. It should be for you, too.

A few other great SEO news articles

At IMPACT, we also have a whole section of our website dedicated to SEO, as well as the latest digital marketing news — much of which is search engine-related. Here are a few of my favorite pieces we've published that will help you and your digital marketing team:

May the search engine odds ever be in your favor! 

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.