Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
December 31st, 2018
If you've ever encountered me in person, it will come as a no surprise that I stopped growing when I was 12.
Now, this small stature doesn't mean I haven't evolved and advanced in all this time. With every coming year, people and companies transform in ways we may not physically see -- but that certainly wasn't the case with IMPACT, this year.
Aside from doubling the size of our team, we made several changes to our brand, website, and articles in 2018 that we hope improved your experience with us.
All of these initiatives have proven to be great moves so far and they have heavily impacted the list I'm about to share with you, but before we get into it, let's take a look at some of the big trends I uncovered:
Many Contributors Made the List.
You'll notice a handful of the articles listed below weren't written by members of the IMPACT team, but contributors from other organizations.
We have always accepted guest contributions on our website, but recognizing quality and subject matter issues, this year, I began formalizing our program, creating stricter guidelines and becoming more selective.
The names below are the cream of the crop.
In 2019, you'll see even more progress in this area and I couldn't be more excited.
Video Was a Popular Subject.
From how to set up an in-office studio to strategy and success on social media, learning how to do video marketing right was clearly a popular goal in 2018.
While video has been a hot topic for many years to marketers, this was the first year we saw it so prominently featured in our highest performers.
Historic Optimization Still Proving Fruitful.
In 2016 and 2017, historic optimization was a huge part of IMPACT's content strategy and helped grow our traffic dramatically -- but towards the close of 2017, I also felt like it became a safe and easy fallback.
If someone missed a deadline or we had a spot to fill, "just historically optimize something."
While this was effective, sure, it felt like we were resting on our laurels; not sharing new views with the world or taking risks. This year, I set out with the goal of not leaning on this tactic as heavily and we succeeded.
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Seriously, Thank you.
To everyone who read, contributed to, or shared our content this year, both from the IMPACT team and throughout the industry: thank you!
We couldn't have taken the giants steps we took this year without any of your support.
In the new year and under our new media-focus, things are only going to get bigger and better, and we can't wait to share it with all of you.