Best of 2016: A Look Back at Our Top 16 Marketing Articles of the Past Year
To say 2016 has been an eventful year would be a vast understatement.
Between a headline-making U.S. election, the Rio Olympics, "Brexit," and the Cubs winning the World Series, this leap year was certainly one for the history books and when I think about it, it was no different in the IMPACT office.
In the past twelve months, we held our first major conference, tripled our average monthly traffic, and more than doubled our blog subscriber list.
The 16 articles shared here are part of the reason why.
Our 2016 Blogging Strategy In a Nutshell
IMPACT's been blogging since 2009. To put this into perspective, this was:
- 4 years before I joined the company
- 3 years since HubSpot's founding
- 2 years since the iPhone debut
- Only 1 year into Barack Obama's presidency
It was a different world.
In these seven years of blogging for business, we've amassed thousands of articles (2,726 so far to be exact), but at the same time, the industry and best practices transformed around us.
With this in mind, the IMPACT team and I focused heavily on historical blog optimization in 2016. In other words, we took at look at all of our high-ranking content from 2+ years ago and breathed new life into it.
We added new examples, graphics, statsitics, nixed outdated advice, and in most cases, totally overhauled the content with modern insight.
Out of the approximately 518 articles published this year (including this one), about 113 were updated and republished.
The 16 below, a mix of fresh and refreshed titles, received the most views from our audience. Enjoy!
6 Tools That Reveal Why Your Users Abandon Your Website
by Christine Austin
You’ve figured out all the best ways to get people to come to your sites, and better yet, they are the people you want... Read More
A huge advantage of digital marketing is the variety of low-cost tools and apps available online that can significantly... Read More
It’s old news by now -- design is absolutely essential in communicating messages and emotions in your marketing... Read More
Google Analytics is one of the most powerful (and free, free is important) tools available in a modern marketer’s arsenal... Read More
Check Out 11 of the Best Team Pages (And Why They'll Win You Over)
by Ramona Sukhraj
Your team page is where people go to get a peek behind the curtain; to see... Read More
How Long Does it Take Google to Index a New Page? (And 11 Ways to Speed it Up)
Google is a lot of different things to a lot of different people... Read More
As a business just getting started on social media, your first concern will be how you can grow your audience... Read More
And the #1 most viewed IMPACT article of 2016…
With the average human attention span shorter than that of a goldfish, inbound marketing is a lot like speed dating... Read More
See You in 2017!
To everyone who read, contributed to, or shared our content this year, both from the IMPACT team and throughout the industry: thank you!
Cheers and have a very happy new year!
About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well. With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.