Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
December 30th, 2016
To say 2016 has been an eventful year would be a vast understatement.
Between a headline-making U.S. election, the Rio Olympics, "Brexit," and the Cubs winning the World Series, this leap year was certainly one for the history books and when I think about it, it was no different in the IMPACT office.
In the past twelve months, we held our first major conference, tripled our average monthly traffic, and more than doubled our blog subscriber list.
The 16 articles shared here are part of the reason why.
Our 2016 Blogging Strategy In a Nutshell
IMPACT's been blogging since 2009. To put this into perspective, this was:
4 years before I joined the company
3 years since HubSpot's founding
2 years since the iPhone debut
Only 1 year into Barack Obama's presidency
It was a different world.
In these seven years of blogging for business, we've amassed thousands of articles (2,726 so far to be exact), but at the same time, the industry and best practices transformed around us.
With this in mind, the IMPACT team and I focused heavily on historical blog optimization in 2016. In other words, we took at look at all of our high-ranking content from 2+ years ago and breathed new life into it.
We added new examples, graphics, statsitics, nixed outdated advice, and in most cases, totally overhauled the content with modern insight.
Out of the approximately 518 articles published this year (including this one), about 113 were updated and republished.
The 16 below, a mix of fresh and refreshed titles, received the most views from our audience. Enjoy!