This month is a popular time for special sales, campaigns, and content, but even if it doesn’t seem fit for your strategy and goals, it could be the perfect time to simply show your existing customers and leads a little love.
Delight your customers by sharing a festive graphic on social media or perhaps sending a friendly email that expresses your appreciation.
Whatever you do, make sure that it is on-brand and appropriate for your audience -- and of course, stay far away from the cheesy, over-the-top stock photos that seem to plague the season.
Regardless of your industry or buyer persona, high-quality, original photography and graphics are a must, but if you have to use stock resources (and we all do at some point) remember these tips:
Look for candids (Photos where people look directly at the camera are unnatural)
Don’t be afraid to edit (Cropping or adding text or filters can all give your photos a more unique and original look)