Back in 2016, we designed a special hands-on training experience called the Video Marketing Workshop. Our goal was to help companies struggling with the learning curve that comes with Video Marketing and get on their way to making great visual content. The results of these workshops are pretty remarkable. In fact, you’d be surprised what is actually accomplished in 24-48 hours of hands-on learning. But why are they so special and what problems do they actually solve? Let’s talk about it.
With the vast amount of equipment options, cameras, lights, and accessories the task of setting up a video studio in your office can be intimidating -- Even more so if you’re on a tight budget. But does this tight budget have to be restricting? And although there are many options, could those options be filtered with some basic criteria?
At this point in 2018, nearly every website has some sort of case study or customer testimonial (and they should). With the addition of some helpful plugins, we’ve even got the ability to automatically pull in reviews from sites like Angie’s List, Facebook, Tripadvisor, among others without lifting a finger. But here’s the issue…
When you’re visiting a YouTube channel, what influences your first impression? Would you be willing to stick around and watch a few videos to determine if it’s valuable? Probably not. I wouldn’t blame you either. In fact, as a viewer, you probably give videos and channels mere seconds to compete for your attention.
In May 2017, YouTube took away the ability to add or edit “Annotations” on videos. In its place, they introduced End Screen Cards: interactive elements that can drive subscriptions, suggested videos, and external links to your website. As long as you had an associated website verified with your YouTube channel, you could easily link to your landing pages and any other page on your website.
Organic reach on Facebook becomes increasingly difficult to get day after day. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. However, despite all these users and all this content, why is it that only 45% of marketers think that their Facebook efforts are effective? Perhaps we haven’t given the Facebook AI enough thought, or maybe we don’t post enough content. Should we post 80% helpful content and only 20% promotional? We’ve heard it all -- but the fact is, now, and in the future, the machine learning algorithms that run our favorite social media platforms will continue to improve the experience for users. What does that improved experience look like right now?
I’m sure you will agree with me when I say, “getting started with video marketing can be difficult.” There is a steep learning curve whether you’ve got a videographer on staff or not. Quite frankly, even if you’ve mastered production, there are many more things to learn and develop. The thing is, the most common mistakes that companies make with video could be easily avoided. In most cases, they simply occur due to lack of experience and/or direction.
One of the most common problems with content strategy is consistently creating awe-inspiring content that engages your audience, sells your products, and creates brand zealots.