Inbound Marketing Blog

Zach Basner

Zach is a Video Marketing Consultant at IMPACT. He assists companies in generating their video content in-house and guides them through developing professional production techniques. Zach is also the host of Video Review Live, a weekly Facebook Live series. Every video tells a story, and Zach works to uncover how you should tell yours

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Video Marketing Facebook Marketing

5 Tactful Ways to Get More Views on Your Facebook Videos

By: Zach Basner on September 17th, 2018

Blog Feature

Organic reach on Facebook becomes increasingly difficult to get day after day. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. However, despite all these users and all this content, why is it that only 45% of marketers think that their Facebook efforts are effective? Perhaps we haven’t given the Facebook AI enough thought, or maybe we don’t post enough content. Should we post 80% helpful content and only 20% promotional? We’ve heard it all -- but the fact is, now, and in the future, the machine learning algorithms that run our favorite social media platforms will continue to improve the experience for users. What does that improved experience look like right now? 

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Video Marketing

The Formula for Great Marketing & Sales Videos [VIDEO]

By: Zach Basner on August 3rd, 2018

Blog Feature

Do you feel like every time you start a new video project you're basically starting from scratch? Or if you're reviewing content that somebody else has made for you, do you find it hard to clarify why it's not good or what could be fixed to make it better? If so, don't worry -- you're not alone.  In this video, I'm going to show you a super simple formula that, if used properly, is going to radically improve the quality of your videos and also cut your production time in half.

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Video Marketing

Why I Created the Video Marketing Workshop [VIDEO]

By: Zach Basner on July 17th, 2018

Blog Feature

Back in 2016, we designed a special hands-on training experience called the Video Marketing Workshop. Our goal was to help companies struggling with the learning curve that comes with Video Marketing and get on their way to making great visual content. The results of these workshops are pretty remarkable. In fact, you’d be surprised what is actually accomplished in 24-48 hours of hands-on learning. But why are they so special and what problems do they actually solve? Let’s talk about it.

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Video Marketing

Set up a Killer Office Video Studio on a Beginner Budget. Here's What I Would Buy.

By: Zach Basner on May 10th, 2018

Blog Feature

With the vast amount of equipment options, cameras, lights, and accessories the task of setting up a video studio in your office can be intimidating -- Even more so if you’re on a tight budget. But does this tight budget have to be restricting? And although there are many options, could those options be filtered with some basic criteria?

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Testimonials Video Marketing

How to Get Truly Memorable Video Testimonials from Your Customers [+ VIDEO]

By: Zach Basner on March 30th, 2018

Blog Feature

At this point in 2018, nearly every website has some sort of case study or customer testimonial (and they should). With the addition of some helpful plugins, we’ve even got the ability to automatically pull in reviews from sites like Angie’s List, Facebook, Tripadvisor, among others without lifting a finger. But here’s the issue…

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Video Marketing YouTube Marketing

5 Branding Mistakes You’re Making on Your YouTube Channel [VIDEO]

By: Zach Basner on February 5th, 2018

Blog Feature

When you’re visiting a YouTube channel, what influences your first impression? Would you be willing to stick around and watch a few videos to determine if it’s valuable? Probably not. I wouldn’t blame you either. In fact, as a viewer, you probably give videos and channels mere seconds to compete for your attention.

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Video Marketing Social Media

How to Enable Your Youtube Channel for Monetization (2018 Update)

By: Zach Basner on September 19th, 2017

Blog Feature

In May 2017, YouTube took away the ability to add or edit “Annotations” on videos. In its place, they introduced End Screen Cards: interactive elements that can drive subscriptions, suggested videos, and external links to your website. As long as you had an associated website verified with your YouTube channel, you could easily link to your landing pages and any other page on your website.

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Video Marketing

12 Common Mistakes Video Marketing Beginners Make

By: Zach Basner on July 27th, 2017

Blog Feature

I’m sure you will agree with me when I say, “getting started with video marketing can be difficult.” There is a steep learning curve whether you’ve got a videographer on staff or not. Quite frankly, even if you’ve mastered production, there are many more things to learn and develop. The thing is, the most common mistakes that companies make with video could be easily avoided. In most cases, they simply occur due to lack of experience and/or direction.

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