There’s a lot at stake during a new employee’s first week of work. Just imagine your first day. It’s exciting, but also scary. You arrive full of optimism and eagerness to get started. Then, you walk in the door and the next moment can go two ways: You can wander around inside of a building you’re totally unfamiliar with, searching for someone who can help tell you where to go. You’re greeted by someone awaiting your arrival, who guides you to a tidy desk complete with a beautiful new employee kit and a welcome sign on it.
Not all company swag is created equal. It may seem like an obvious statement, but there are thousands of offices all over the world that are putting up with sub-par swag, usually only because whoever is ordering it doesn’t know any better. There’s a huge difference between being thoughtful with your company swag items and just throwing your company logo on the cheapest thing you can find, and the benefits of doing the former go way beyond what you might think. Both internally at your company and externally, when you’re thoughtful with what you put your brand on, it’s going to pay off.