Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Vin Gaeta

Vin has been successfully implementing creative marketing strategies, building long-lasting client relationships, and executing measurable digital campaigns since the early days of the agency. As one of the first employees at IMPACT, he’s held a variety of positions where’s he’s developed a deep understanding of the full scope of the client agency relationship, and what it takes for the entire team to be successful.

Blog Feature

Strategy

HubSpot vs WordPress

By: Vin Gaeta
March 23rd, 2017

When it comes to inbound marketing content management systems (CMS), there are two names that you likely hear -- HubSpot and WordPress. Combined, these two platforms undoubtedly account for the highest market share of business websites on the internet today, but although HubSpot and WordPress might seem similar at first glance, they are in fact very different. 

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Blog Feature

Strategy

How Agile Can Help Your Creative Team Get Into Ship-Shape

By: Vin Gaeta
February 20th, 2017

Managing a thriving team of designers and developers is no small task.  Between changing priorities, tight deadlines, client revisions, and fires that need to be put out, there seems to always be something vying for your attention and pulling you and your team away from the task at hand. There has to be a solution.

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Design | Strategy

How Much Does a Website Redesign Cost?

By: Vin Gaeta
January 9th, 2017

Your website is the most important marketing tool you have. It's the hub of your inbound marketing strategy and it's the number one thing your prospects want to explore before making a purchase. Now that most businesses understand the value of inbound marketing, business websites overall are getting better. They're faster, sleeker, mobile-friendly, and more useful -- which is great for the consumer, but makes the job of a marketer that much harder.  In this environment, we're all forced to step our game up if we want to stand out from our competitors, which leads us to the inevitable project all modern businesses will face at one point or another -- a website redesign.

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Blog Feature

Design | Strategy

Should I Redesign My Website? Here are 5 Tell-Tale Signs.

By: Vin Gaeta
December 13th, 2016

There comes a time in every website’s life when you take a look at it and ask yourself, “Do I need a redesign?”   There are many things to consider when thinking about a website redesign for your business, but the most important question to ask is, “Does my current website help me reach my goals?” If the answer is no, then the next question to ask should be why?

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Blog Feature

Design

4 INBOUND 2016 Sessions Every Creative Must Attend

By: Vin Gaeta
October 21st, 2016

HubSpot’s inbound marketing conference comes around once a year, and it’s almost always bigger and better than the year before. With all the excitement and sessions going on all at once, it can be a real challenge to figure out where your time is best spent...especially if you’re a designer or a developer.

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Blog Feature

Design | Strategy

How a Website Redesign Helped One Operational Intelligence Company Up the Ante

By: Vin Gaeta
September 22nd, 2016

VizExplorer is all about data. Its operational intelligence software helps companies in the Casino, Sports/Events, and Manufacturing industries gain amazing insights into their user data and visualize it in real-time. Rather than spending hours analyzing reports in order to optimize gaming floor layouts, improve relations with players, and devise the best, most effective marketing campaigns to bring in the right  to users, VizExplorer allows casino operators to consolidate their player and slot machine data to gain valuable insights into player preferences and slot performance.

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Blog Feature

Lead Generation

Pay-Per-Click Basics: Starting an Optimized Google AdWords Campaign

By: Vin Gaeta
July 28th, 2016

Managing a pay-per-click (PPC) campaign can be an intimidating task. Knowing that you’re playing with you or your client’s money is enough to scare many marketers away from PPC. But rest easy. With a little know-how, a good strategy, and an understanding of the basics, you can get started with Google AdWords without stressing out.

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Blog Feature

Lead Generation

4 Simple Tweaks to Convert More Subscribers On Your Blog

By: Vin Gaeta
June 7th, 2016

You’re generating content like a pro, you’ve got SEO optimization coming out of your ears, and you have visitors flocking into your blog on the regular. You know that blog subscribers are a key part of any marketing campaign. They are at the top of your funnel, and as they see more of your stellar content, they’ll move down the funnel. But for some reason, your subscriber list isn’t growing-- and you have no idea why.

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