Inbound Marketing Blog

Tyler Lessard

As VP Marketing at Vidyard, Tyler immerses himself in understanding the latest trends, hacks and best practices for putting video to work in any sized business. He's a frequent author and speaker on the art of creating remarkable experiences, how to use video for lead generation and deal acceleration, and how to "find your wow" through the power of visual storytelling.

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Video Marketing IMPACT Live

How to Fast Forward Your Marketing & Sales Programs with Video

By: Tyler Lessard on June 27th, 2018

Blog Feature

When it comes to using video in your marketing and sales programs, don’t let ‘perfect’ become the enemy of ‘good.’ Much like the written word, authenticity and value now trump production quality, and a simple on-demand webinar recording, customer story, or personalized video message can go a long way in helping you achieve your business goals. Over the last five years, I've helped hundreds of companies, of all shapes and sizes, use video more strategically throughout the customer lifecycle to accelerate business growth. Based on my experiences, here are 4 practical tips you can use to get started with video yourself. (Note: I’ll be sharing even more on this topic at IMPACT Live 2018! Join us!)

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